Star Trek can remind me of the small ways in which dominant cultural norms prevail in human encounters and relationships: the level at which qualitative research data is gathered in practice. Here's how. WARNING This post contains Star Trek spoilers. Like me, you might enjoy Star Trek both for the science fiction and its entertainment value. Science fiction often plays out the age-old trope of good-vs-evil, good guy-vs-bad guy, but the people (human or otherwise) are not the